WHETSTONE CLIMBING
DIRECTOR OF DESIGN AND ADVERTISING

initiatives

At Whetstone, I was the director of Design and Advertising. This meant that every poster, website change, email, and social media post was managed by me. While at Whetstone, I oversaw a complete revamp of the website, several new design initiatives, promotion for several climbing competitions, holiday sales, and a huge increase in membership.

Throughout my tenure, I worked on print designs incorporating sponsors for events, competitions, promotions, and holidays.

STYLEGUIDE

The brand of Whetstone was incredibly new, so I worked with AAA guidelines and the Directors of the gym to create a styleguide, which was completely fleshed out by the end of my tenure as Design and Advertising Director and became present through all of our marketing and promotional material.